Thayers Brand Refresh

Creative and brand strategies for annual product launches, ensuring alignment with global marketing objectives and consumer trends.

Concepts for new marketing materials, in collaboration with design teams, marketing leads, and external agencies to execute integrated brand campaigns to elevate L’Oréal and Thayers positioning in the U.S. market.

Advised on product packaging direction for the brand refresh and a new market look for the Thayer’s product lines; all of the products released after June 2023.